Browsing by Supervisor "47144"
Now showing items 1-3 of 3
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The perception and response to change by members of a multicultural working group : a case study
(2012)This research project explores the perception of members of a multicultural working group to communication relating to organisational change, and their response to it. For the analysis the impact of cultural dimensions ... -
The role of Chinese social media in reputation management : the case of Fonterra
(2014)In this research project Fonterra was chosen as a case study in order to evaluate the effectiveness of its reputation in the Chinese market and to see Chinese social media's impact on its reputation during a time of crisis. ... -
The role of cultural values on the perception of advertising as offensive : a case study of Chinese tertiary students in Auckland
(2013)This case study examines the influence of culture values on the perception of offensive advertising among Chinese tertiary students in Auckland. Previous studies examining advertising that can potentially offend have ...
