Browsing by Supervisor "47167"
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Conceptualising and measuring service culture
(2013)RESEARCH QUESTIONS: 1: How can service culture be conceptualised? 2: How can service culture be measured? Service culture relies on four principles for creating value, as defined by Ostrom, Bitner, Brown, Burkhard, ... -
Conceptualizing consumption behaviours of rugby fans in New Zealand : understanding consumption behaviours of rugby fans and the impact on sport consumption
(2015)While there is an abundance of research available on consumption behaviours and fan behaviours there is a limited amount specifically about rugby fans in New Zealand. This thesis aims to contribute a study on this topic, ... -
How do we conceptualise the entrepreneurial capacity building (ECB) of small and medium-sized enterprises (SMES) in the least-developed countries (LDCS), particularly in Laos?
(2012)The aim of this study is to explore and conceptualise the entrepreneurial behaviour and entrepreneurial capacity building (ECB) of small and medium-sized enterprises (SMEs) in the least-developed countries (LDCs). The case ... -
Integrated marketing communication strategies for SME firms in the tourism sector in Laos
(2017)In today’s business environment, marketing communication plays an important role in business competitiveness enhancement. It refers to all methods that companies use to communicate with their consumers with the purpose of ...
