Browsing by Supervisor "47179"
Now showing items 1-10 of 10
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Entrepreneurial behaviour amongst larger companies in the New Zealand retail sector - an investigation into the value of corporate entrepreneurship
(2005)Corporate entrepreneurship is the term used to describe entrepreneurial behaviour in an established, larger organisation (Burns, 2005), and incorporates an ambitious though simple objective to gain competitive advantage ... -
An examination of the congruency between New Zealand ITP practices to attract Chinese students and the criteria employed by those students to evaluate education providers
(2012)The export education industry boosts the economies of participating countries. In the current tertiary education environment the reputed institutions enjoy a strong demand for enrolment from overseas Chinese students. Even ... -
Exploring potential strategies for globalization of New Zealand SMEs
(2014)In today’s competitive business environment, sustaining a competitive advantage in any form of business operation is not only dependent on the local market; an effective presence in global markets is also a critical element. ... -
Factors influencing the demand for themed wedding packages
(2008)This research study explores the factors that are likely to influence the demand for themed wedding packages. The research focuses on the Auckland market, specifically on the factors affecting the buying motivation of New ... -
Identifying the existence of the glass ceiling and examining the impact on the participation of female executives in the Vietnamese banking sector
(2014)Glass ceiling refers to both visible and invisible barriers that stop women from advancing to the top positions. As the glass ceiling exists in most contexts, should it be assumed that the low participation of female ... -
The influence of employees’ perceptions on business strategy of small and medium-sized enterprises in Lao People’s Democratic Republic
(2014)The economic reform has encouraged small and medium-sized enterprises (SMEs) in Lao PDR to thrive. There has been an increasing number of SMEs in recent years, which has attributed to a greater volume of foreign investments. ... -
Innovation in the education export industry
(2008)Most secondary schools in New Zealand have experienced an average drop of 40% in international student numbers since 2003. This multi-case study looks at three schools that have gone against the trend and had an increase ... -
Measuring brand personality in charitable giving in a Laos context
(2014)Non-Profit Organisations (NPOs) are often perceived in an abstract manner because the organisations provide intangible products and social ideals. As a result of this abstract perception, a sense of trust, especially with ... -
Motivation to become entrepreneurs: The case of Indian immigrants to New Zealand
(2011)The thesis examines the factors motivating Indian immigrants to strive to become entrepreneurs in New Zealand. It reveals several issues behind their desire to succeed in this endeavour. For the purpose of its research, ... -
Social media : how they create value for business enterprises in New Zealand from customers’ perspectives
(2015)The explosive growth of social networking sites such as Facebook, Twitter, LinkedIn, and YouTube has been capturing the attention of a great number of consumers from all age groups, not only teenagers but also users in ...
