Browsing by Supervisor "Davis, Robert Andrew"
Now showing items 1-6 of 6
-
The conceptualisation and measurement of consumer authenticity online
(2014)Electronic commerce has become a global phenomenon. “Online is now becoming an integral part of any country’s economy ……..it is important for businesses to understand where the future opportunities will be” (Interactive ... -
Conceptualising and measuring service culture
(2013)RESEARCH QUESTIONS: 1: How can service culture be conceptualised? 2: How can service culture be measured? Service culture relies on four principles for creating value, as defined by Ostrom, Bitner, Brown, Burkhard, ... -
Conceptualizing consumption behaviours of rugby fans in New Zealand : understanding consumption behaviours of rugby fans and the impact on sport consumption
(2015)While there is an abundance of research available on consumption behaviours and fan behaviours there is a limited amount specifically about rugby fans in New Zealand. This thesis aims to contribute a study on this topic, ... -
Exploring and modeling adolescent entrepreneurial learning behaviours through antecedents and consequences
(2013)AIM: This research is to explore the entrepreneurial behaviours of adolescents and to measure them with consequential behaviours. David Kolb‟s Dynamic Learning Experience (DLE) model (Kolb, 1981; 1984) was used to ... -
How do we conceptualise the entrepreneurial capacity building (ECB) of small and medium-sized enterprises (SMES) in the least-developed countries (LDCS), particularly in Laos?
(2012)The aim of this study is to explore and conceptualise the entrepreneurial behaviour and entrepreneurial capacity building (ECB) of small and medium-sized enterprises (SMEs) in the least-developed countries (LDCs). The case ... -
Why do consumers support the underdog team in sports entertainment? Replication and extension study of motivational bases for consumer affection for underdog.
(2013)The aim of this research study is to replicate the motivational bases associated with consumers’ affection towards the underdog and extend it to the sports industry, though some research does exist on consumers’ motivations ...
