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dc.contributor.authorMa, Rumingen_NZ
dc.date.accessioned2010-03-04T21:22:48Z
dc.date.available2010-03-04T21:22:48Z
dc.date.issued2006
dc.identifier.urihttps://hdl.handle.net/10652/1258
dc.description.abstractDriven by trade liberalisation, globalisation has been regarded as a predominant feature of world economy in the past fifty years. It has increased the interdependencies amongst world market and the diffusion of new ideas, technology, products and lifestyles through international market. No country or company can isolate itself from the integrated world economy and market that is emerging around us. As a result of the adoption of the economic reform and open policy, THE economy of China has grown quickly over the past two decades. China consequently was the largest absorber of foreign direct investment in several past years and was the third biggest country of international trade in year 2005. Potential in the market has been targeted by almost all countries and companies in the world. Capturing shares of Chinese market is regarded by entrepreneurs as a vital for further development, even survive. The ongoing negotiation of the Free Trade Agreement between New Zealand and China will provide New Zealand entrepreneurs with enhanced opportunities to enter this tremendous market, in this case, the New Zealand wine industry. However, whether New Zealand companies will successfully be there depend to large extent on what and how much they know about the market, including business environment and consumers’ behaviours. By relatively intensive research, this paper provides essential knowledge of Chinese wine market and suggestions for the New Zealand wine industry on how to enter the market. This research concludes that the New Zealand wine industry needs to enter Chinese market as early as possible. Suggestions on distributional channel selecting, pricing, packaging and labelling, consumer approaching, as well as initiating promotional activities are discussed and outlined. With regards with characters the New Zealand wine industry, joint ventures and non-production involved wholly owned subsidiaries are suggested as most suitable entry modes for New Zealand wine entrepreneurs to enter Chinese market.en_NZ
dc.formatapplication/pdfen_NZ
dc.language.isoen_NZen_NZ
dc.rightsAll rights reserveden_NZ
dc.subjectwine industryen_NZ
dc.subjectChinaen_NZ
dc.subjectNew Zealand-China Free Trade Agreementen_NZ
dc.titleThe China-New Zealand Free Trade Agreement: Strategic implications for the New Zealand wine industry's market entry into Chinaen_NZ
dc.typeMasters Dissertationen_NZ
dc.rights.holderAuthoren_NZ
thesis.degree.nameMaster of Businessen_NZ
thesis.degree.levelMastersen_NZ
thesis.degree.disciplineSchool of Businessen_NZ
thesis.degree.grantorUnitec Institute of Technologyen_NZ
dc.subject.marsdenCommerce, Management, Tourism and Services (350000)en_NZ
dc.identifier.bibliographicCitationMa, R. (2006). The China-New Zealand Free Trade Agreement: Strategic implications for the New Zealand wine industry's market entry into China. Unpublished thesis submitted in partial fulfillment of the degree of Master of Business, Unitec New Zealand, New Zealand.en_NZ
unitec.pages113en_NZ
unitec.supervisorFrederick, Howard|Unitec New Zealanden_NZ
unitec.supervisorPrebble, Dean|Unitec New Zealanden_NZ
unitec.institutionUnitec New Zealanden_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.advisor.principalFrederick, Howard
unitec.advisor.associatedPrebble, Dean
unitec.institution.studyareaManagement and Marketing
dc.identifier.wikidataQ112868434


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