Browsing Management and Marketing by Title
Now showing items 21-40 of 221
-
Carpooling using social frameworks
(2022-10-31)Uniwaka Admin panel + Cloud database + Mobile app Design iteration User research The incremental expansion and complexity of the Design Hypothesis mirrors a developing understanding of people’s mental models Social ... -
The challenges faced by homeowners and other stakeholders in retrofitting double glazed windows in older homes in New Zealand
(2016)Current building legislation (NZS4218:2009) includes requirements for energy efficient windows. This has resulted in most new homes in New Zealand being fitted with double glazed windows, improving the health, comfort and ... -
The China-New Zealand Free Trade Agreement: Strategic implications for the New Zealand wine industry's market entry into China
(2006)Driven by trade liberalisation, globalisation has been regarded as a predominant feature of world economy in the past fifty years. It has increased the interdependencies amongst world market and the diffusion of new ideas, ... -
Chinese and non-Chinese real estate marketing and mortgage strategies in the Auckland residential market
(2010)The Auckland real estate industry is a prosperous, healthy and developed industry in New Zealand. It is also a multicultural market which is constituted by a large percentage of Chinese ethnicity. It is very important to ... -
Closing the gap between current capabilities and future requirements in human resource management in New Zealand: Some empirical evidence
(2006)This paper reports on the perceptions of Human Resource (HR) personnel to identify future trends for businesses in New Zealand, and the need for the HR profession’s own competencies and capabilities to change in order to ... -
Combating child sex tourism in a new tourism destination
(2012)This thesis investigated the current situation of child sex tourism (CST) at global, regional and national levels, while commercial sexual exploitation of children (CSEC) is also frequently mentioned and discussed throughout ... -
Community understanding of the impact of temporary visitors on incidental destinations
(Taylor & Francis, 2010-07-01)Influential changes in global economics have posed important survival and sustainability questions for small urban communities. In response, many such communities have turned to the tourism industry as a potential economic ... -
Comparative evidence of two cities on cross-border entrepreneurs and their business success : Auckland and Kuala Lumpur
(Canadian Center of Science and Education (CCSE), 2019-04-29)Cross-border entrepreneurs in small business are increasingly redefining and reshaping nations. Comparative evidence in literature of cross border entrepreneurs has been almost non-existent hence filling a significant ... -
A Comparison of Online and Offline Gender and Goal-Directed Shopping Online
(2013)The aim of this paper is to model the effect of the consumers’ perceptions of their offline and online gendered behaviour on online utilitarian shopping motivation and purchase intentions. We propose that when consumers ... -
Competitive advantage : recruitment and retention of senior managers in financial sectors in Laos
(Journal of Community Positive Practices, 2013)The focus of this research is to identify the importance of recruiting and retaining senior management resources in the banking industry in Laos. This paper reports on some of the findings. Both quantitative and qualitative ... -
Competitive advantage in the 21st century: What are the human resource functions and activities?
(2015-02)Global organisations are being forced to become more competitive. Globalisation of markets, changing customer demands and increasing product-market competition, people and the way they are managed acquire greater importance ... -
The conceptualisation and measurement of consumer authenticity online
(2014)Electronic commerce has become a global phenomenon. “Online is now becoming an integral part of any country’s economy ……..it is important for businesses to understand where the future opportunities will be” (Interactive ... -
Conceptualising and measuring service culture
(2013)RESEARCH QUESTIONS: 1: How can service culture be conceptualised? 2: How can service culture be measured? Service culture relies on four principles for creating value, as defined by Ostrom, Bitner, Brown, Burkhard, ... -
Conceptualising fun in mobile commerce environments
(Inderscience Publishers, 2010)Consumers use mobile commerce services to hedonically experience ‘fun’. This research explores what consumer-oriented service strategies have been adopted to enhance the fun experience. This research is a case study using ... -
Conceptualizing brand consumption in social media community
(Academic Conferences and Publishing International Limited, 2014-07)The emergence of social media is challenging the conceptualization of the brand. This paper develops a conceptual model of the consumption of brands in Social Media Community (SMC). The research triangulates a social media ... -
Conceptualizing consumption behaviours of rugby fans in New Zealand : understanding consumption behaviours of rugby fans and the impact on sport consumption
(2015)While there is an abundance of research available on consumption behaviours and fan behaviours there is a limited amount specifically about rugby fans in New Zealand. This thesis aims to contribute a study on this topic, ... -
The contribution of policies, procedures and rules for successful suggestion systems in organisations : some research findings
(2016)A Suggestion System consists of a formal procedure which encourages employees to think creatively about their work and work environment, to generate and to produce ideas which will benefit the organisation for which the ... -
Covid-19 and motel supply-chain resilience
(2021-12)RESEARCH OBJECTIVES 1. What are the major supply chain coordination and bottleneck issues in hotel supply chains? 2. Understanding response and recovery strategies with supply chain resilience -agility, adaptability and ... -
Creating and managing of business strategies to enhance brand awareness for SMEs, particularly for the handicrafts sector in Laos
(2015-07-03)In today’s competitive business environment, possessing a strong brand and reputation all become fundamental aspects in all industries and come with the best guarantee of a long-term success. Besides, brand management is ... -
Critical Chain project management : a case study in software Industry
(International Academy of Science, Technology, Engineering and Management (IASTEM), 2018-12)Critical Chain Project Management (CCPM) has been a controversial topic with extreme opinions on its merits. This is in turn partly due to dominance of theoretical debates in CCPM literature as opposed to empirical evidence ...