Browsing Management and Marketing Conference Papers by Author "47179"
Now showing items 1-4 of 4
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Attributes associated with customer satisfaction in fine dining restaurants and their ‘Zones of tolerance’
(2012)This study identifies the attributes of fine dining restaurants that are associated with customers expressing satisfaction with fine dining restaurants. Data was gathered using an online questionnaire. The sampling frame ... -
Exploring the drivers of entrepreneurship in Indian migrants to New Zealand. An enquiry into the personal, labour market and economic factors prompting entrepreneurial behaviours
(2011)This study examines the factors prompting Indian immigrants to become entrepreneurs in New Zealand. The study defines an entrepreneur as someone who has a business and employs at least one employee. Using this definition, ... -
The influence of culture and product consumption purpose on advertising effectiveness
(Australian & New Zealand Marketing Academy, 2000-12)Consumers are accustomed to the value systems, beliefs and perception processes in the particular cultures in which they grow up. Thus a necessary prerequisite to develop successful global advertising campaigns is for ... -
Managerial issues in the global business environment
(Australian & New Zealand Marketing Academy, 2000-12)It is becoming passé to say business world is going global. Globalisation is wide spread and is an ongoing phenomenon. The key factors driving the globalisation process are Foreign Direct Investment, falling international ...
