Browsing Management and Marketing Conference Papers by Title
Now showing items 32-51 of 80
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Immigrant entrepreneurs and their perceived success in small retail businesses : preliminary New Zealand findings
(World Business Institute, 2016-02)As international migration continues to be a significant force in globalization, some migrants are forced by circumstances to migrate. Others are attracted by the prospects of greater economic, social, and educational ... -
Immigrant entrepreneurs in Malaysia : an exploratory study on their business success and prospects in small retail business
(Australian Centre for Entrepreneurship, Research Exchange, Queensland University of Technology, 2016-02)It is commonly agreed that international migration is as old as human history. International migration also continues to define and reshape nations as well as affecting the culture and daily life of many people. While it ... -
Impact of customer reviews on key experience variables of satisfaction and loyalty in the context of online shopping
(2016-12)As customers continuously migrate towards online shopping, there is an increasingly urgent need for businesses to adapt, by first understanding how key experiences shape the satisfaction and loyalty of online shoppers. We ... -
The influence of culture and product consumption purpose on advertising effectiveness
(Australian & New Zealand Marketing Academy, 2000-12)Consumers are accustomed to the value systems, beliefs and perception processes in the particular cultures in which they grow up. Thus a necessary prerequisite to develop successful global advertising campaigns is for ... -
The influence of employees' perceptions on business strategy of small and medium-sized enterprises
(Global Business and Technology Association, 2015-07)The purpose of this research is to understand the influence of employees’ perceptions about business strategy in order to identify the factors that contribute to a successful strategy. The research also examines employees’ ... -
Innovative models and partnership contribution for sustainable economic growth
(Toi Ohomai Institute of Technology, 2020-11)Unlocking the potential of New Zealand’s knowledge base, its people and diverse resources will be vital in realising socio-economic and environmental benefits for Aotearoa, New Zealand. This small nation has the potential ... -
International human resource management in the context of human capital of multi-national organizations in Laos
(Global Business and Technology Association, 2010-07)Human resources is one of the key assets of organizations at both national and international levels and suggests that it becomes more complex once an organization is operating across borders. This research project was ... -
Logistics: Operational interdependencies for food supply chain resilience
(2021-11)RESEARCH QUESTION What are the logistics operational interdependencies that support food supply chain resilience in disaster prone regions? Introduction Literature review Research methodology Analysis: ... -
The loop model : modeling consumer interactivity in campaigns coupling simultaneous media
(American Academy of Advertising, 2013)Based on the responses of 506 consumers, this research models the consumers’ experience of interactivity when interacting with campaigns simultaneously coupling the ubiquitous mobile channel with other channels of response. ... -
Management Development Practices in New Zealand: Some Longitudinal Comparisons between 2007 and 2011
(2012)The core research question is whether there are differences between management development (MD) activities for a sample of private sector organisations in New Zealand (NZ) on a comparative basis for 2007 and 2011 as it is ... -
Managerial issues in the global business environment
(Australian & New Zealand Marketing Academy, 2000-12)It is becoming passé to say business world is going global. Globalisation is wide spread and is an ongoing phenomenon. The key factors driving the globalisation process are Foreign Direct Investment, falling international ... -
Managing the impact of NeuroLeadership during organisational change.
(2016-12)NeuroLeadership focuses on individuals in a social environment making decisions and solving problems, regulating their emotions, collaborating with and influencing others, and facilitating change; NeuroLeadership engages ... -
Mobility : a by-product of supply chain integration
(2019)Traditional small retail businesses are among the most immobile and inflexible working environments, however, as the need for supply chain integration is increasing these businesses are also reshaping and reforming. This ... -
Motivating motivation
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New Zealand HR Employee Communication: Comparing 2000 and 2010 Empirical Results with Forecasts for 2020
(2012-11)Businesses in New Zealand demands high quality and cost effective products and services to remain locally and internationally competitive. This process includes competent managers and human resource (HR) practitioners who ... -
New Zealand's Income Tax in the Rollercoaster Muldoon Years: 1967-84
(Economic History Society of Australia and New Zealand, 2014)NZ Fiscal Policy in the difficult and transformational years from the late 1960s to the 1980s. -
Organising the human resources function to harness future opportunities: survey results of 2010 forecasted for 2020
(2013)Some contemporary approaches for HR practitioners are identified in this paper in order to make use of human resources (HR) functions as a source of competitive advantage to add value to organisations. A survey was executed ... -
People as a source of competitive advantage during recruitment and retention of senior managers in financial services sectors in Laos
(World Business and Economics Research, 2014)The focus of this research paper is to identify the importance of recruiting and retaining of senior management resources in the banking industry in Laos. This paper reports on some of the findings. Both quantitative and ... -
Perceptions on Business Strategy of Small and Medium-Sized Enterprises. Paper delivered at the Auckland, New Zealand
(World Business and Economics Research Conference (WBER) 2014, 2014)The purpose of this paper is to examine how the perceptions of employees could have an influence in business strategy. This paper critically reviews the literature pertaining to perceptions and attitudes. Perception involves ... -
Potential markets for snacks : a role for New Zealand snack products
(MDPI (Multidisciplinary Digital Publishing Institute), 2019-03-13)BACKGROUND: Worldwide there is an increase in the consumption of snack foods and this is a key business driver for the food industry. Snacking impacts on the overall quality of dietary patterns, nutrition and health. In ...