Browsing Management and Marketing Conference Papers by Author "Indavong, Somchay"
Now showing items 1-2 of 2
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SME brand management : a lack of business skills, financial support and human resources
(World Business, Finance and Management Conference (WBFAMC), 2015-12)Brand management is a means to building a strong brand and enhancing business performance. This research project aimed to investigate how brand management is exercised in SMEs in Laos especially in the handicrafts sector ...
