Management and Marketing Journal Articles
Recent Submissions
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Innovative food packaging, food quality and safety, and consumer perspectives
(MDPI (Multidisciplinary Digital Publishing Institute), 2022-04-12)Packaging is an integral part of the food industry associated with food quality and safety including food shelf life, and communications from the marketing perspective. Traditional food packaging provides the protection ... -
Comparative evidence of two cities on cross-border entrepreneurs and their business success : Auckland and Kuala Lumpur
(Canadian Center of Science and Education (CCSE), 2019-04-29)Cross-border entrepreneurs in small business are increasingly redefining and reshaping nations. Comparative evidence in literature of cross border entrepreneurs has been almost non-existent hence filling a significant ... -
Critical chain project management : a case study in the software industry
(IRAJ International Journals a unit of the Institute of Research and Journals (IRAJ), 2019-03)Critical Chain Project Management (CCPM) has been a controversial topic with extreme opinions on its merits. This is in turn partly due to dominance of theoretical debates in CCPM literature as opposed to empirical ... -
Head, heart, and gut in decision making : development of a multiple brain preference questionnaire
(SAGE, 2019-01-01)There is a growing body of literature that supports the idea that decision making involves not only cognition, but also emotion and intuition. However, following extant “dual-process” decision theories, the emotional and ... -
Human capital in the banking sector : cross cultural definition
(Faculty of Management Studies and Commerce, University of Jaffna, 2018-12-01)Businesses around the world proclaim their employees as being the corporation’s most valuable resource. The field of human capital (HC) is not a new one and, studies focussing specifically on HC and its importance to ... -
Effect of human capital on productivity and efficiency in the banking sector : an exploratory study of Sri Lanka and New Zealand
(Department of Commerce and Financial Management, University of Kelaniya, Sri Lanka., 2017)The performance of world class manufacturing companies is not only based on equipment, material, and processes but also human capital. Thus, this research contributes and extends the existing knowledge on human capital to ... -
Empirical results of the awareness of social media and its application by academics in teaching in New Zealand
(2017-10)Academics and students across the globe are increasingly using social media (SM) for personal interactions, social connections and educational purposes. The article reviews the awareness and use of SM in teaching by academics ... -
Mediating effects of business success on the relation between business issues and business prospects amongst immigrant entrepreneurs in Malaysia.
(2017-03)As global migration continues to define and reshape nations, immigrant entrepreneurs have begun to be increasingly focused. Immigrant entrepreneurs are individuals who set up and run businesses outside their home countries. ... -
Branding, ingredients and nutrition information: consumer liking of a healthier snack
(Canadian Center of Science and Education, 2015-08-19)Taste appeal, sustainable ingredients and valid health claims are challenges for successful marketing of healthier food products. This study was designed to compare the effects of branding, ingredients and nutrition ... -
Crouch, touch, pause, engage: performance and stress factors during restructuring in a tertiary institution.
(The Association for Socio-Economic Promotion and Development CATALACTICA (Bucharest, Romania), 2016)This article reports on stress during restructuring in a tertiary institution in New Zealand and compares it with South African legislation. The aim of this research is the engaging of HR to minimise the impact of stress ... -
An exploratory study of Immigrant entrepreneurs in Malaysia regarding their business success and prospects in the small retail business sector
(UUNZ Institute of Business (Universal United New Zealand), 2015)Little is known about international migration, which is prevalent in the global economy, and entrepreneur involvement in small businesses in receiving countries. Decisions of immigrant entrepreneurs are related to ... -
The existence of the glass ceiling and the impact on the participation of female executives in the Vietnamese banking sector
(UUNZ Institute of Business (Universal United New Zealand), 2015)The glass ceiling is a multifaceted phenomenon because it effects multiple factors. Vietnam is a developing nation. Their culture perceptions toward gender equality have impacted the barriers that Vietnamese women ... -
Strategic human resources partnerships with business :Cambodian banking sector experience
(UUNZ Institute of Business (Universal United New Zealand), 2015)Strategic human resource (HR) management suggest that HR strategic partnerships bring positive impacts to business resulting in an improvement in organisational excellence. Qualitative and quantitative surveys ... -
The role of HRM in leadership development, talent retention, knowledge management and employee engagement
(World Business Institute, 2015-01)The purpose of this paper is to examine how the principles of leadership development, talent retention, knowledge management and employee engagement are determined to enhance survival during recovery ... -
Perceptions on business strategy of small and medium-sized enterprises
(World Business Institute, 2017)The purpose of this article is to examine how the perceptions of employees could have an influence in business strategy. The problem statement and main research question is: How can employees’ perceptions influence ... -
The balanced scorecard in a New Zealand organisation : empirical evidence of change in their performance culture
(World Business Institute, 2016-09)The balanced scorecard, if used correctly by managers could be used to transform low performing information technology service teams into highly productive and profitable units that meet customer service expectations. Two ... -
The importance of training and education for New Zealand entrepreneurs to be successful : some empirical evidence
(Journal of Community Positive Practices (Bucharest, Romania), 2016)Entrepreneurship date back thousands of years. Effective workforces require training and education. Entrepreneurs need a thorough training needs analysis before adapting training programmes. Training describes learning ... -
Suggestion system as an HRM tool to be successful in organisations : some empirical evidence in New Zealand
(Inovatus Usluge Ltd., 2016-08)The purpose of this study was to investigate whether knowledge management under its three dimensions of knowledge acquisition, knowledge sharing and responsiveness to knowledge lead to innovation in Rwandan SMEs. The study ... -
HRM in relation to employee motivation and job performance in the hospitality industry
(Inovatus Usluge Ltd., 2016-05)The hospitality industry refers to organisations that provide accommodation and food services for people when they travel. The hospitality industry is also known as a “people business”. The hotels and catering organisations ... -
People as a source of competitive advantage during recruitment and retention of senior managers in financial services sectors in Laos
(Inovatus Usluge Ltd., 2016-06)The focus of the paper is to identify the importance of recruiting and retaining senior management in the banking industry in Laos. Both quantitative and qualitative research methods were adopted to collect data from three ...