Browsing Management and Marketing Journal Articles by Study Area "Management and Marketing"
Now showing items 1-20 of 55
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The 21st century workplace: How personal technologies can make a difference
(UUNZ Institute of Business, 2010-07)The concept of “workplace” has a fixed image as a bricks and mortar home for the production of goods and/or services, though this image is threatened by growth in 21st century globalisation and personal workplace technologies ... -
The adaptation of intentional immigrant entrepreneurs : a case study
(Centre for Strategic and International Entrepreneurship (Krakow, Poland), 2015-09-15)Objective: This paper describes the experiences of a group of intentional immigrant entrepreneurs (IIEs) who have successfully set up a business within three years of arrival in a new country. It shows how various forms ... -
The art of singing from the same song sheet during changes : some empirical evidence of a real live project
(Helvetic Editions Ltd., 2013)The need of organisations to find better returns and greater utilisation through capacity management is a constant and all pervasive aspect of contemporary management. All organisations are finding that management of its ... -
The balanced scorecard in a New Zealand organisation : empirical evidence of change in their performance culture
(World Business Institute, 2016-09)The balanced scorecard, if used correctly by managers could be used to transform low performing information technology service teams into highly productive and profitable units that meet customer service expectations. Two ... -
Branding, ingredients and nutrition information: consumer liking of a healthier snack
(Canadian Center of Science and Education, 2015-08-19)Taste appeal, sustainable ingredients and valid health claims are challenges for successful marketing of healthier food products. This study was designed to compare the effects of branding, ingredients and nutrition ... -
Closing the gap between current capabilities and future requirements in human resource management in New Zealand: Some empirical evidence
(2006)This paper reports on the perceptions of Human Resource (HR) personnel to identify future trends for businesses in New Zealand, and the need for the HR profession’s own competencies and capabilities to change in order to ... -
Community understanding of the impact of temporary visitors on incidental destinations
(Taylor & Francis, 2010-07-01)Influential changes in global economics have posed important survival and sustainability questions for small urban communities. In response, many such communities have turned to the tourism industry as a potential economic ... -
Comparative evidence of two cities on cross-border entrepreneurs and their business success : Auckland and Kuala Lumpur
(Canadian Center of Science and Education (CCSE), 2019-04-29)Cross-border entrepreneurs in small business are increasingly redefining and reshaping nations. Comparative evidence in literature of cross border entrepreneurs has been almost non-existent hence filling a significant ... -
Competitive advantage : recruitment and retention of senior managers in financial sectors in Laos
(Journal of Community Positive Practices, 2013)The focus of this research is to identify the importance of recruiting and retaining senior management resources in the banking industry in Laos. This paper reports on some of the findings. Both quantitative and qualitative ... -
Conceptualising fun in mobile commerce environments
(Inderscience Publishers, 2010)Consumers use mobile commerce services to hedonically experience ‘fun’. This research explores what consumer-oriented service strategies have been adopted to enhance the fun experience. This research is a case study using ... -
The contribution of policies, procedures and rules for successful suggestion systems in organisations : some research findings
(2016)A Suggestion System consists of a formal procedure which encourages employees to think creatively about their work and work environment, to generate and to produce ideas which will benefit the organisation for which the ... -
Critical chain project management : a case study in the software industry
(IRAJ International Journals a unit of the Institute of Research and Journals (IRAJ), 2019-03)Critical Chain Project Management (CCPM) has been a controversial topic with extreme opinions on its merits. This is in turn partly due to dominance of theoretical debates in CCPM literature as opposed to empirical ... -
Crouch, touch, pause, engage: performance and stress factors during restructuring in a tertiary institution.
(The Association for Socio-Economic Promotion and Development CATALACTICA (Bucharest, Romania), 2016)This article reports on stress during restructuring in a tertiary institution in New Zealand and compares it with South African legislation. The aim of this research is the engaging of HR to minimise the impact of stress ... -
Does game self-congruity increase usage and purchase?
(Emerald Group Publishing Limited, 2013)This research models the relationship between the consumers’ game purchase and usage behaviour and self-congruity. Self-congruity is an important estimation of the cognitive effect of games on consumers as it measures the ... -
Does human resource management add value to organisations in New Zealand or is it just another job?
(2007)This paper aims to discuss current literature, the focus areas of future HR in academic context, roles of the HR professional, and a model with three key areas for the HR professional which are identified for future use ... -
Education and training deficits in industrial clusters : Empirical evidence that managers can use to rectify the skills gap in Auckland precinct.
(National Academy of Management. Actual Problems of Economics, 2013)Tertiary institutions should seek continuous feedback from industries to keep track of the needs of businesses to provide education and training. In designing programmes and upgrading curricula, there are important factors ... -
Effect of human capital on productivity and efficiency in the banking sector : an exploratory study of Sri Lanka and New Zealand
(Department of Commerce and Financial Management, University of Kelaniya, Sri Lanka., 2017)The performance of world class manufacturing companies is not only based on equipment, material, and processes but also human capital. Thus, this research contributes and extends the existing knowledge on human capital to ... -
Effective teaching strategies in the culturally diverse classroom
(Institute of Interdisciplinary Business Research, 2010-12)Many tertiary institutes in New Zealand have a large percentage of students who have English as an alternative language (EAL). The international students are primarily from Asia and have a Confucian Heritage Culture (CHC) ... -
Empirical results of the awareness of social media and its application by academics in teaching in New Zealand
(2017-10)Academics and students across the globe are increasingly using social media (SM) for personal interactions, social connections and educational purposes. The article reviews the awareness and use of SM in teaching by academics ... -
Evidence of the changing activities, goals and roles of HR practitioners
(Journal of Community Positive Practices (JCPP), 2015)This research considers the role, activities and contribution of HR and managers in six closely related themes that should be addressed to maintain high workplace productivity in a complex business environment in which ...
