Browsing Management and Marketing Journal Articles by Subject "brand perception"

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    • Branding, ingredients and nutrition information: consumer liking of a healthier snack 

      Yan, Mary; Brown, D.; Parsons, A.; Whalley, Gillian; Hamid, N.; Kantono, K.; Donaldson, B.; Rush, E. (Canadian Center of Science and Education, 2015-08-19)
      Taste appeal, sustainable ingredients and valid health claims are challenges for successful marketing of healthier food products. This study was designed to compare the effects of branding, ingredients and nutrition ...