Browsing Management and Marketing Journal Articles by Subject "case studies"

Now showing items 1-3 of 3

    • Conceptualising fun in mobile commerce environments 

      Davis, Robert (Inderscience Publishers, 2010)
      Consumers use mobile commerce services to hedonically experience ‘fun’. This research explores what consumer-oriented service strategies have been adopted to enhance the fun experience. This research is a case study using ...

    • Critical chain project management : a case study in the software industry 

      Mirzaei, Maryam; Mabin, V.J. (IRAJ International Journals a unit of the Institute of Research and Journals (IRAJ), 2019-03)
      Critical Chain Project Management (CCPM) has been a controversial topic with extreme opinions on its merits. This is in turn partly due to dominance of theoretical debates in CCPM literature as opposed to empirical ...

    • Crouch, touch, pause, engage: performance and stress factors during restructuring in a tertiary institution. 

      Du Plessis, Andries; Singh, Jai (The Association for Socio-Economic Promotion and Development CATALACTICA (Bucharest, Romania), 2016)
      This article reports on stress during restructuring in a tertiary institution in New Zealand and compares it with South African legislation. The aim of this research is the engaging of HR to minimise the impact of stress ...