Browsing Management and Marketing Journal Articles by Subject "computer games"

Now showing items 1-2 of 2

    • Does game self-congruity increase usage and purchase? 

      Davis, Robert; Lang, Bodo (Emerald Group Publishing Limited, 2013)
      This research models the relationship between the consumers’ game purchase and usage behaviour and self-congruity. Self-congruity is an important estimation of the cognitive effect of games on consumers as it measures the ...

    • Modeling game usage, purchase and perceived complexity 

      Davis, Robert (Association for Computing Machinery, Inc, 2013)
      Existing theory posits that perceived complexity is an important driver of the usage and purchase of computer games. However, there is no empirical evidence to support this proposition. Therefore, this research models the ...