Browsing Management and Marketing Journal Articles by Author "Brown, D."
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Branding, ingredients and nutrition information: consumer liking of a healthier snack
Yan, Mary; Brown, D.; Parsons, A.; Whalley, Gillian; Hamid, N.; Kantono, K.; Donaldson, B.; Rush, E. (Canadian Center of Science and Education, 2015-08-19)Taste appeal, sustainable ingredients and valid health claims are challenges for successful marketing of healthier food products. This study was designed to compare the effects of branding, ingredients and nutrition ...