• Does game self-congruity increase usage and purchase? 

      Davis, Robert; Lang, Bodo (Emerald Group Publishing Limited, 2013)
      This research models the relationship between the consumers’ game purchase and usage behaviour and self-congruity. Self-congruity is an important estimation of the cognitive effect of games on consumers as it measures the ...
    • Modelling utilitarian-hedonic dual mediation (UHDM) in the purchase and use of games. 

      Davis, Robert; Lang, Bodo; Gautam, Neil (Emerald Group Publishing Limited, 2013)
      Purpose – It is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this hypothesis in the game context or clarifies ...

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