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SME brand management : a lack of business skills, financial support and human resources

dc.contributor.authorDu Plessis, Andries
dc.contributor.authorIndavong, Somchay
dc.contributor.authorMarriott, Jeff
dc.date.accessioned2016-04-05T02:38:05Z
dc.date.available2016-04-05T02:38:05Z
dc.date.issued2015-12
dc.identifier.urihttps://hdl.handle.net/10652/3302
dc.language.isoenen_NZ
dc.rightsAll rights reserveden_NZ
dc.subjectLao PDRen_NZ
dc.subjectbrandingen_NZ
dc.subjectsmall and medium-sized enterprises (SMEs)en_NZ
dc.subjectsmall businessesen_NZ
dc.subjectmarketingen_NZ
dc.titleSME brand management : a lack of business skills, financial support and human resourcesen_NZ
dc.typeConference Contribution - Oral Presentationen_NZ
dc.rights.holderAuthoren_NZ
dc.subject.marsden150503 Marketing Management (incl. Strategy and Customer Relations)en_NZ
dc.identifier.bibliographicCitationDu Plessis, A., Indavong, S. & Marriott, J. (2015, December). SME brand management: A lack of business skills, financial support and human resources. Paper presented at World Business, Finance & Management Conference, Rendezvous Grand Hotel, Auckland.en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.publication.spage1en_NZ
unitec.publication.lpage19en_NZ
unitec.conference.titleWorld Business, Finance and Management Conferenceen_NZ
unitec.conference.orgWorld Business, Finance and Management Conferenceen_NZ
unitec.conference.locationRendezvous Grand Hotel, Auckland, New Zealanden_NZ
unitec.conference.sdate2015-12-14
unitec.conference.edate2015-12-15
unitec.peerreviewedyesen_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.identifier.roms58891en_NZ
unitec.institution.studyareaManagement and Marketing


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