Exploring international students’ learning experiences with Facebook-based applications in the intensive mode of event planning and entrepreneurship course

Piven, Inna; Ho, H.W.L.

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Date
2016-11
Citation:
Piven, I., & Ho, H. (2016, November). Exploring International Students’ Learning Experiences with Facebook-Based Applications in the Intensive Mode of Event Planning and Entrepreneurship Course. Paper presented at The Society of Marketing Advances Conference, J. W. Marriott Atlanta Buckhead, Atlanta, Georgia, USA.
Permanent link to Research Bank record:
https://hdl.handle.net/10652/3721
Abstract
The study seeks to explore international students’ learning experiences with Facebook-based applications within the eight-week study block in the context of New Zealand business education. By implementing participant observation and two asynchronous Facebook focus groups, the study aims to identify the nature of students’ engagement with a course group on Facebook as well as the influences related to students’ learning experiences and academic performance.
Keywords:
Unitec courses, business courses, international students
ANZSRC Field of Research:
130203 Economics, Business and Management Curriculum and Pedagogy, 130306 Educational Technology and Computing
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Authors

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