Show simple record

dc.contributor.authorDu Plessis, Andries
dc.description.abstractThe purpose of this article is to examine how the perceptions of employees could have an influence in business strategy. The problem statement and main research question is: How can employees’ perceptions influence the outcome of business strategy of SMEs in Lao PDR? This article critically reviews the literature pertaining to perceptions and attitudes. Perception involves a sophisticated thinking process, from obtaining data from the external environment, analysing, and converting it through the cognitive process. People’s perceptions of reality have great influence on their behaviour. The significance of this article is: SMEs in Lao PDR can develop better understanding about the influence of employees’ perceptions on the outcome of business strategy. The findings show strong evidence that supports the relationship between employees’ perceptions about strategy and business performance ; employees who had some interest in business strategy accounted for 37%, those with a moderate interest in strategy, 42%, and those very interested in strategy at 16%. Some recommendations are given at the end of the article before the conclusions section.en_NZ
dc.publisherWorld Business Instituteen_NZ
dc.rightsAll rights reserveden_NZ
dc.subjectLao PDRen_NZ
dc.subjectsmall and medium-sized enterprises (SMEs)en_NZ
dc.subjectbusiness strategiesen_NZ
dc.subjectbusiness outcomesen_NZ
dc.subjectemployee perceptionsen_NZ
dc.titlePerceptions on business strategy of small and medium-sized enterprisesen_NZ
dc.typeJournal Articleen_NZ
dc.rights.holderWorld Business Institute, Melbourne, Victoriaen_NZ
dc.subject.marsden150308 International Businessen_NZ
dc.subject.marsden150314 Small Business Managementen_NZ
dc.subject.marsden150312 Organisational Planning and Managementen_NZ
dc.identifier.bibliographicCitationDu Plessis, A. J. (2017). Perceptions on Business Strategy of Small and Medium-Sized Enterprises. World Review of Business Research, 7(1), pp.1-19.en_NZ
unitec.publication.titleWorld Review of Business Researchen_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.publication.placeMelbourne, Victoria, Australiaen_NZ
unitec.institution.studyareaManagement and Marketing

Files in this item


This item appears in

Show simple record

 Unitec Institute of Technology, Private Bag 92025, Victoria Street West, Auckland 1142