Animating the future of urban transportation in Auckland: How can the practice of animation help to promote environmentally sustainable choices in urban transportation in Auckland / New Zealand?
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Citation:Li, Q. (2021). Animating the future of urban transportation in Auckland: How can the practice of animation help to promote environmentally sustainable choices in urban transportation in Auckland / New Zealand? (Unpublished document submitted in partial fulfilment of the requirements for the degree of Master of Creative Practice). Unitec Institute of Technology, New Zealand. Retrieved from https://hdl.handle.net/10652/5372
Permanent link to Research Bank record:https://hdl.handle.net/10652/5372
This exegesis mainly documents the whole process and ideas of my design of this animation. The background of this document is based on the fact that animation has always been a widely used propaganda technique, but now the environmental problems caused by traffic congestion have aroused widespread attention around the world. I believe that animation as an art form can be better to convey the rules and norms of politeness, civilization and culture. The main theme of this animation is to study how to engage the audience's thinking on environmental issues and to inspire the audience's new ideas on the sustainable transportation development. The main research methodology of this article is practice-based research. I divided my research into story structure, metaphors and symbols, anti-hero archetypes, and visual language. The result of this animation can be predicted to inspire viewers new ideas when traveling in personal traffic to a certain extent.