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    Animating the future of urban transportation in Auckland: How can the practice of animation help to promote environmentally sustainable choices in urban transportation in Auckland / New Zealand?

    Li, Qianyi

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    MCP_2021_Qianyi Li Exegesis +.pdf (4.254Mb)
    Date
    2021
    Citation:
    Li, Q. (2021). Animating the future of urban transportation in Auckland: How can the practice of animation help to promote environmentally sustainable choices in urban transportation in Auckland / New Zealand? (Unpublished document submitted in partial fulfilment of the requirements for the degree of Master of Creative Practice). Unitec Institute of Technology, New Zealand. Retrieved from https://hdl.handle.net/10652/5372
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/5372
    Abstract
    This exegesis mainly documents the whole process and ideas of my design of this animation. The background of this document is based on the fact that animation has always been a widely used propaganda technique, but now the environmental problems caused by traffic congestion have aroused widespread attention around the world. I believe that animation as an art form can be better to convey the rules and norms of politeness, civilization and culture. The main theme of this animation is to study how to engage the audience's thinking on environmental issues and to inspire the audience's new ideas on the sustainable transportation development. The main research methodology of this article is practice-based research. I divided my research into story structure, metaphors and symbols, anti-hero archetypes, and visual language. The result of this animation can be predicted to inspire viewers new ideas when traveling in personal traffic to a certain extent.
    Keywords:
    Auckland (N.Z.), New Zealand, sustainable transport, public transport, promotion of sustainability, animation, transport, story telling, narratives, urban transport
    ANZSRC Field of Research:
    120307 Visual Communication Design (incl. Graphic Design)
    Degree:
    Master of Creative Practice, Unitec Institute of Technology
    Supervisors:
    Bardebes, William; Tan, Leon
    Copyright Holder:
    Author

    Copyright Notice:
    All rights reserved
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use. These documents or images may be used for research or private study purposes. Whether they can be used for any other purpose depends upon the Copyright Notice above. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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    • Creative Practice Dissertations and Theses [21]

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