Business
Collections in Business
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Business Dissertations and Theses [23]
SIT Business Dissertations and Theses -
Business Other Research [1]
SIT Business Other Research
Recent Submissions
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The impacts of internal marketing: A case study of a New Zealand enterprise
(2022)RESEARCH QUESTION What are the impacts of Internal marketing in a hospitality company in New Zealand? ABSTRACT Internal marketing (IM) is a contemporary concept that brings the marketing tools to the internal environment ... -
Young women’s perceptions of sustainable menstrual products
(2021)Sustainable menstrual products are not new technology but have been slow to become popular especially with young women. The way that information about sustainable menstrual products is presented to young women promotes ... -
The factors influencing brand loyalty in purchasing pet food in New Zealand
(2022)Pet ownership is becoming popular throughout the world and hence the pet food industry has been growing. New Zealand’s contribution to the global pet food industry is significant as the country has the second-highest ... -
Climate change: A review and analysis of globally adopted ESG reporting, and rating methods applied to New Zealand organisations
(2021)RESEARCH AIMS The aim of this study is to undertake a review of three ESG reporting and six ESG rating systems. Specifically, the study‘s objectives will be to: 1. Identify the challenges involved in reporting on and ... -
Functions of a successful entrepreneurial ecosystem: A case study of a New Zealand university
(2021)KEY QUESTION If entrepreneurial education provides students with fundamental skills such as creativity, innovation, and action orientation, why have many universities not adopted entrepreneurial education within its ... -
Bicultural, and specifically Māori, values in a diverse Aotearoa/New Zealand workplace
(2021)RESEARCH QUESTION What strategies are required to instill and embed bicultural, and specifically Māori, values in a diverse Aotearoa/NZ workplace? iINVESTIGATIVE QUESTIONS IQ1 How can a diverse Aotearoa/NZ workplace ... -
Attaining better employee engagement and a positive work culture through transformational leadership
(2021)RESEARCH OBJECTIVES 1 To identify how an organisation can achieve better employee engagement with a positive work culture 2. To examine employee engagement in the workplace by focusing on key drivers, for example, work ... -
Do management teams throughout New Zealand rugby apply a learning organisation model to drive performance?
(2020)RESEARCH SUB-QUESTIONS RSQ 1: Does New Zealand Rugby use a management model to lead teams? RSQ 2: What are the key principles for managing rugby teams? RSQ 3: What is the focus of the management model used by NZ rugby? ... -
Customer satisfaction and SERVQUAL: The case of Invercargill’s 4 star-plus motels
(2021)This research studies the service quality and customer satisfaction with four 4-star plus motels in Invercargill. The three research questions are: first, find the source of high customer satisfaction, then find the source ... -
Sustainability of community-based theatre: A case study of Repertory Invercargill
(2021)PURPOSE This convergent mixed method, case study was designed to explore the community factors that have led to sustainability of Repertory Invercargill in Invercargill, New Zealand. METHODOLOGY This case study ... -
SITJAR Special Edition: Master of Applied Management
(Southern Institute of Technology, 2021-12)This publication highlights the work of five student projects undertaken while studying for their Master of Applied Management qualification. These projects were then reworked, submitted and peer-reviewed into the research ... -
Why do female engineers discontinue their construction careers: A New Zealand perspective
(2021)The study sought to understand why few female construction engineers progress from graduate roles through to middle and senior management. This was studied through a literature review, industry analysis, and a questionnaire ... -
Exploring New Zealand agritourism opportunities for development towards achieving sustainability: A comparative study of three agritourism businesses in the South Island
(2021)This study explores agritourism in South Island, New Zealand, to describe its categories, to discover what motivates farmers to venture into agritourism, to illustrate how they are set up, and explore the diversification ... -
The role of cross multi-sensory marketing strategies in pet care stores: A hermeneutic phenomenological investigation at Animates Invercargill
(2021)Sensory marketing has become a trending topic in contemporary business strategies. Managerial attitudes increasing the store atmospherics with sensory cues have found to be more influential in determining purchase behaviour ... -
Exploring dairy farmers’ attitudes and perceptions towards water quality in Southland
(2021)Water quality has been gaining attention in New Zealand, and dairy farming is in the spotlight as one of the contributors to water quality deterioration. This study provides insight into farmers’ attitudes and behaviour ... -
The work experiences of migrant process workers in the meat industry in Otago, New Zealand
(2020)The New Zealand meat industry is one of the largest contributors towards the success of the economy. It provides employment for a wide range of people comprising of local and migrant workers. The aim of this research is ... -
Business strategies in the retail supermarkets industry: A comparative case study analysis of Costco and Aldi
(2021)This exploratory research aimed to study business models and strategies adopted by international retailers – Aldi and Costco in Australia and investigate their relevance in the New Zealand supermarket industry. Existing ... -
Dwindling attendance of classes by students
(2019)Little research exists about the relationship between student engagement and attendance in mandatory courses. The purpose of this study was to understand engagement and attendance by capturing perceptions from teaching ... -
A content analysis of social media usage by local governments in New Zealand
(2021)This research investigated if New Zealand’s local governments were exploiting social media platforms for public engagement. Its primary purposes were: 1) to provide an overview of the social media usage; 2) to understand ... -
Effects of gamification in the banking industry: A comparison analysis between gamified and non-gamified training
(2021)RESEARCH QUESTIONS: 1. Identify if there is a significant difference between the motivation perceived by the bank employee who participated in gamified training in the work environment of the one who did not. 2. To ...
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