Developing a CSR strategy for a multi-national corporation in New Zealand
Wessels, Antoinette; Robertson, Craig; Zidov, Maja; Malhotra, Manpreet; Vellore Ranganathan, Sanjeev
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Citation:Wessels, A., Robertson, C., Zidov, M., Malhotra, M., & Vellore Ranganathan, S. (2021, December). Developing a CSR strategy for a multi-national corporation in New Zealand. Paper presented at the MIT/Unitec Research Symposium - Rangahau Horonuku Hou - New Research Landscapes, Unitec, Auckland.
Permanent link to Research Bank record:https://hdl.handle.net/10652/5508
Purpose: • identify and formulate strategies which could support the subsidiaries of large multi-nationals in New Zealand to implement various aspects of CSR [Corporate Social Responsibility] • It can also help smaller companies to move beyond basic compliance