Browsing Management and Marketing Dissertations and Theses by Title
Now showing items 69-86 of 86
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The role of transformational- and servant leadership in a governmental agency (Bank of the Lao PDR) in order to build an effective working environment
(2016)Leadership is very crucial for any type of organisations, especially leadership that stresses the importance of leaders and followers interaction. In a Lao governmental agency, the Bank of the Lao PDR (BOL), this type of ... -
Social media : how they create value for business enterprises in New Zealand from customers’ perspectives
(2015)The explosive growth of social networking sites such as Facebook, Twitter, LinkedIn, and YouTube has been capturing the attention of a great number of consumers from all age groups, not only teenagers but also users in ... -
Strategic human resource management impacts on local managerial employees’ capacity building in foreign companies in Laos People’s Democratic Republic
(2016)To succeed in today’s competitive business environment, Strategic Human Resource Management (SHRM) should be integrated with the organisational strategic plan. Particularly, SHRM in capacity building should be taken into ... -
Student recruitment in the higher education sector of New Zealand : comparison of traditional versus social media marketing
(2016)Higher Education is increasingly using both traditional media and social media, and this thesis compares the effectiveness of specific traditional media and social media platforms (Facebook, Twitter, LinkedIn and YouTube) ... -
A study of business strategies applied by entrepreneurs in SMEs in the hotel industry in Vientiane to maximise competitive advantage
(2017)Today’s competitive business environment is unstable and continues to change, so business owners are facing great challenges in designing suitable business plans, particularly in developing countries where there are few ... -
A study of human resource management in a joint venture organisation compared to a locally owned organisation in China
(2009)The thesis examined the study of human resource management (HRM) in a joint venture organisation compared to a locally owned organisation in China. With the increase in foreign investment in China, more Western invested ... -
Suitable leadership styles increase workplace motivation in the Lao banking industry
(2014)In today‟s fast changing environment, flexibility and adaptability are significantly important factors for organisations to survive and thrive. The study of effective leadership styles is one of the key management functions ... -
Talent management’s role in retaining employees in the banking sector in Laos
(2017)RESEARCH QUESTIONS: 1. How well do HR managers understand the term ‘talent management’? 2. What are the current roles of HR managers regarding talent management in the banking sector in Laos? 3. What are the current ... -
Team building - Adding value or variety?
(2009)A case study approach was adopted in order to discover what, if any, are the organisational benefits of team building. Two prominent New Zealand organisations were studied as they undertook innovative activities designed ... -
To what extent do undergraduate business degree students find corporate social performance, and its elements, to be attractive in a potential employer?
(2010)The purpose of this study was to investigate the importance and impact of espoused Corporate Social Performance (CSP) on job-seeker attitudes towards organisational attraction, and to then extend this inquiry further to ... -
Understanding the potential of the balanced scorecard to drive a high performance culture in a New Zealand information technology organization: An exploratory study
(2012)This research is an exploratory study into the transformation of a low performance business unit, in a large information technology service organization within New Zealand, into a high performance team by means of the ... -
The use of eLearning, blended learning and digital literacy tools to improve student engagement at Cut Above Academy, increasing student retention and student success
(2014)The main purpose of this research has been to establish whether or not the adoption of blended learning and digital literacy tools may increase student engagement in a trade based training environment, therefore improving ... -
The use of strategic alliances as an instrument for rapid growth, by New Zealand based questor companies
(2007)Businesses in New Zealand are often constrained by the small domestic market, distance from major markets and access to capital, all of which serve as impediments to growth. Consequently New Zealand has a high percentage ... -
Using performance management techniques to enhance employee and organisational effectiveness
(2015)This project is to explore the performance management techniques that are used by organisations to enhance organisational and employee effectiveness. The organisation chosen for this research falls into the small to medium ... -
Water and food safety testing products for New Zealand mollusc aquaculture organisations: A case study in new product development
(2004)Current research indicates that customer-product interaction in the new product development life cycle strongly influences the success of a product in the marketplace. B2P Limited is a New Zealand biotechnology start-up ... -
Wāhine Māori and private business: Why are the participation rates for wāhine Māori so low in leadership positions within the private sector?
(2021)This thesis examines wāhine Māori in leadership and specifically, their engagement with positions in the private sector. The main purpose of this research was to understand the influences on their decision-making in terms ... -
Which practical models could be implemented for human resource management to retain senior managers in the Lao financial services industry?
(2011)In today’s competitive business environment, to sustain a competitive advantage in any form of business operation, it is not only dependant on information technology; the effective management of human resources is also a ... -
Why do consumers support the underdog team in sports entertainment? Replication and extension study of motivational bases for consumer affection for underdog.
(2013)The aim of this research study is to replicate the motivational bases associated with consumers’ affection towards the underdog and extend it to the sports industry, though some research does exist on consumers’ motivations ...