Browsing Management and Marketing Dissertations and Theses by Title
Now showing items 1-20 of 86
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An analysis of how HR policies and procedures impact on employees’ performance in New Zealand organizations
(2014)A major challenge for human resource personnel has been establishing a clear and definitive employees' behavior with the organization strategy. A new scientific model, Ongoing Profession Development (OPD) simplifies this ... -
The application of international human resource management in the context of the human capital of multi-national organizations in Laos
(2014)Humans are part of the key capital in every organization, and it is also likely that the management of humans is the underlying success factor for every organization. This is because human resources play an important role ... -
Appropriate leadership styles inspire employees to adapt to change, at the National University of Laos (NUOL)
(2015)Leadership plays a significant role in the development of organisations and it is imperative for motivating and influencing people in the workplace during times of change. Furthermore, leadership is a crucial element in ... -
Attitudes to New Zealand sheep meat and beef consumption amongst Muslim consumers in New Zealand : implications for Halal exports to South-East Asia
(2012)AIMS OF PROJECT: a) to describe the primary demand characteristics of the market for sheep meat products in Muslim South-East Asia. b) to assess the current and potential capability of New Zealand sheep meat exporters ... -
A best practice for small to medium enterprises in the adventure tourism sector to effectively manage regulatory compliance in Queenstown in New Zealand
(2012)The compliance burden problems encountered by small and medium size enterprises can be grouped into; Administrative cost- for example, processing and filing compliance forms. Capital cost-investment in equipment and ... -
Best practices in event management
(2010)Longer title: The implications of best practice event management when applied to small-scale local events RESEARCH QUESTION: To what extent does a theoretical best practices framework, for the effective management of ... -
Brand identity and brand image of tourism destinations in Lao PDR
(2018)RESEARCH QUESTIONS: Main research question: How is the brand image of Lao tourism destinations perceived by tourist different from the ideal brand identity projected by the government? Sub-research questions: 1. ... -
The business of export education: Expectation gaps in living conditions for Chinese students in New Zealand
(2009)This study has researched how to improve the service quality and living experience of international students in New Zealand through exploring five questions: 1. What are the important factors considered by Chinese students ... -
The challenges faced by homeowners and other stakeholders in retrofitting double glazed windows in older homes in New Zealand
(2016)Current building legislation (NZS4218:2009) includes requirements for energy efficient windows. This has resulted in most new homes in New Zealand being fitted with double glazed windows, improving the health, comfort and ... -
The China-New Zealand Free Trade Agreement: Strategic implications for the New Zealand wine industry's market entry into China
(2006)Driven by trade liberalisation, globalisation has been regarded as a predominant feature of world economy in the past fifty years. It has increased the interdependencies amongst world market and the diffusion of new ideas, ... -
Chinese and non-Chinese real estate marketing and mortgage strategies in the Auckland residential market
(2010)The Auckland real estate industry is a prosperous, healthy and developed industry in New Zealand. It is also a multicultural market which is constituted by a large percentage of Chinese ethnicity. It is very important to ... -
Combating child sex tourism in a new tourism destination
(2012)This thesis investigated the current situation of child sex tourism (CST) at global, regional and national levels, while commercial sexual exploitation of children (CSEC) is also frequently mentioned and discussed throughout ... -
The conceptualisation and measurement of consumer authenticity online
(2014)Electronic commerce has become a global phenomenon. “Online is now becoming an integral part of any country’s economy ……..it is important for businesses to understand where the future opportunities will be” (Interactive ... -
Conceptualising and measuring service culture
(2013)RESEARCH QUESTIONS: 1: How can service culture be conceptualised? 2: How can service culture be measured? Service culture relies on four principles for creating value, as defined by Ostrom, Bitner, Brown, Burkhard, ... -
Conceptualizing consumption behaviours of rugby fans in New Zealand : understanding consumption behaviours of rugby fans and the impact on sport consumption
(2015)While there is an abundance of research available on consumption behaviours and fan behaviours there is a limited amount specifically about rugby fans in New Zealand. This thesis aims to contribute a study on this topic, ... -
Creating and managing of business strategies to enhance brand awareness for SMEs, particularly for the handicrafts sector in Laos
(2015-07-03)In today’s competitive business environment, possessing a strong brand and reputation all become fundamental aspects in all industries and come with the best guarantee of a long-term success. Besides, brand management is ... -
Customers’ motivation to embrace digital banking in Sri Lanka : a case study of Sampath Bank PLC
(2019)RESEARCH SUB-QUESTIONS: How does ease of use motivate customers to make use of digital banking? o How does usefulness motivate customers to make use of digital banking? o What risk elements motivate customers to make ... -
Delivering successful projects in the New Zealand process engineering industry
(2008)The objective of this study was to identify the critical success factors that provide a focus to assist project managers in New Zealand deliver successful process engineering projects. Possible critical success factors ... -
Effective motivation practices that could enhance employee performance in the mining industry in Lao PDR
(2015)In the real world of business today, the most important and difficult job faced by managers is to manage people. Human resource management (HRM) plays a significant role in terms of sustaining a competitive advantage in ... -
The effects of HR strategic partnerships with business on organisational performance : experience of the Cambodian banking sector
(2015-07-23)Fast changing globalisation, technological advancement, social and demographic changes and increasing international competition require Human Resource practitioners to play a completely new role as strategic partners to ...