Browsing Management and Marketing Dissertations and Theses by Title
Now showing items 9-28 of 86
-
The challenges faced by homeowners and other stakeholders in retrofitting double glazed windows in older homes in New Zealand
(2016)Current building legislation (NZS4218:2009) includes requirements for energy efficient windows. This has resulted in most new homes in New Zealand being fitted with double glazed windows, improving the health, comfort and ... -
The China-New Zealand Free Trade Agreement: Strategic implications for the New Zealand wine industry's market entry into China
(2006)Driven by trade liberalisation, globalisation has been regarded as a predominant feature of world economy in the past fifty years. It has increased the interdependencies amongst world market and the diffusion of new ideas, ... -
Chinese and non-Chinese real estate marketing and mortgage strategies in the Auckland residential market
(2010)The Auckland real estate industry is a prosperous, healthy and developed industry in New Zealand. It is also a multicultural market which is constituted by a large percentage of Chinese ethnicity. It is very important to ... -
Combating child sex tourism in a new tourism destination
(2012)This thesis investigated the current situation of child sex tourism (CST) at global, regional and national levels, while commercial sexual exploitation of children (CSEC) is also frequently mentioned and discussed throughout ... -
The conceptualisation and measurement of consumer authenticity online
(2014)Electronic commerce has become a global phenomenon. “Online is now becoming an integral part of any country’s economy ……..it is important for businesses to understand where the future opportunities will be” (Interactive ... -
Conceptualising and measuring service culture
(2013)RESEARCH QUESTIONS: 1: How can service culture be conceptualised? 2: How can service culture be measured? Service culture relies on four principles for creating value, as defined by Ostrom, Bitner, Brown, Burkhard, ... -
Conceptualizing consumption behaviours of rugby fans in New Zealand : understanding consumption behaviours of rugby fans and the impact on sport consumption
(2015)While there is an abundance of research available on consumption behaviours and fan behaviours there is a limited amount specifically about rugby fans in New Zealand. This thesis aims to contribute a study on this topic, ... -
Creating and managing of business strategies to enhance brand awareness for SMEs, particularly for the handicrafts sector in Laos
(2015-07-03)In today’s competitive business environment, possessing a strong brand and reputation all become fundamental aspects in all industries and come with the best guarantee of a long-term success. Besides, brand management is ... -
Customers’ motivation to embrace digital banking in Sri Lanka : a case study of Sampath Bank PLC
(2019)RESEARCH SUB-QUESTIONS: How does ease of use motivate customers to make use of digital banking? o How does usefulness motivate customers to make use of digital banking? o What risk elements motivate customers to make ... -
Delivering successful projects in the New Zealand process engineering industry
(2008)The objective of this study was to identify the critical success factors that provide a focus to assist project managers in New Zealand deliver successful process engineering projects. Possible critical success factors ... -
Effective motivation practices that could enhance employee performance in the mining industry in Lao PDR
(2015)In the real world of business today, the most important and difficult job faced by managers is to manage people. Human resource management (HRM) plays a significant role in terms of sustaining a competitive advantage in ... -
The effects of HR strategic partnerships with business on organisational performance : experience of the Cambodian banking sector
(2015-07-23)Fast changing globalisation, technological advancement, social and demographic changes and increasing international competition require Human Resource practitioners to play a completely new role as strategic partners to ... -
The emerging role of HR practitioners: Expectations, challenges and trends
(2009)To sustain a competitive advantage organisations rely not only on technology, patents or strategic positions but also on how their workforce is managed. This emphasis on ‘people’ as a source of competitive advantage increases ... -
Enhancing performance and increasing motivation of employees in the Ministry of Industry and Commerce in Laos by practicing suitable leadership styles
(2015)Today, due to enormous pressure from rapidly changing advanced technology and an increase of competitive business in regions, a highly competitive tension of regional and global market’s integration is having a great impact ... -
Entrepreneurial behaviour amongst larger companies in the New Zealand retail sector - an investigation into the value of corporate entrepreneurship
(2005)Corporate entrepreneurship is the term used to describe entrepreneurial behaviour in an established, larger organisation (Burns, 2005), and incorporates an ambitious though simple objective to gain competitive advantage ... -
An examination of the congruency between New Zealand ITP practices to attract Chinese students and the criteria employed by those students to evaluate education providers
(2012)The export education industry boosts the economies of participating countries. In the current tertiary education environment the reputed institutions enjoy a strong demand for enrolment from overseas Chinese students. Even ... -
An exploration of staff retention strategies implemented by the banking sector in Laos to retain talented employees
(2019)RESEARCH QUESTION How do banks FB1, FB2, FB3, LB1 and LB2 retain their talented employees? SUB-RESEARCH QUESTIONS: 1. What staff retention strategies are implemented by foreign-owned banks FB1, FB2 and FB3 in Laos? 2. ... -
Exploring and modeling adolescent entrepreneurial learning behaviours through antecedents and consequences
(2013)AIM: This research is to explore the entrepreneurial behaviours of adolescents and to measure them with consequential behaviours. David Kolb‟s Dynamic Learning Experience (DLE) model (Kolb, 1981; 1984) was used to ... -
Exploring contingency planning for adverse weather conditions : how well do event managers plan for inclement weather?
(2014)This research investigates the impact inclement weather has on outdoor events and the project planning implications for event managers. How well do event managers plan for inclement weather and how many just hope for the ... -
Exploring potential strategies for globalization of New Zealand SMEs
(2014)In today’s competitive business environment, sustaining a competitive advantage in any form of business operation is not only dependent on the local market; an effective presence in global markets is also a critical element. ...
