Browsing Management and Marketing Dissertations and Theses by Title
Now showing items 83-86 of 86
-
Water and food safety testing products for New Zealand mollusc aquaculture organisations: A case study in new product development
(2004)Current research indicates that customer-product interaction in the new product development life cycle strongly influences the success of a product in the marketplace. B2P Limited is a New Zealand biotechnology start-up ... -
Wāhine Māori and private business: Why are the participation rates for wāhine Māori so low in leadership positions within the private sector?
(2021)This thesis examines wāhine Māori in leadership and specifically, their engagement with positions in the private sector. The main purpose of this research was to understand the influences on their decision-making in terms ... -
Which practical models could be implemented for human resource management to retain senior managers in the Lao financial services industry?
(2011)In today’s competitive business environment, to sustain a competitive advantage in any form of business operation, it is not only dependant on information technology; the effective management of human resources is also a ... -
Why do consumers support the underdog team in sports entertainment? Replication and extension study of motivational bases for consumer affection for underdog.
(2013)The aim of this research study is to replicate the motivational bases associated with consumers’ affection towards the underdog and extend it to the sports industry, though some research does exist on consumers’ motivations ...