Browsing Management and Marketing Dissertations and Theses by Supervisor "Prebble, Dean"
Now showing items 1-3 of 3
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The China-New Zealand Free Trade Agreement: Strategic implications for the New Zealand wine industry's market entry into China
(2006)Driven by trade liberalisation, globalisation has been regarded as a predominant feature of world economy in the past fifty years. It has increased the interdependencies amongst world market and the diffusion of new ideas, ... -
The use of strategic alliances as an instrument for rapid growth, by New Zealand based questor companies
(2007)Businesses in New Zealand are often constrained by the small domestic market, distance from major markets and access to capital, all of which serve as impediments to growth. Consequently New Zealand has a high percentage ... -
Water and food safety testing products for New Zealand mollusc aquaculture organisations: A case study in new product development
(2004)Current research indicates that customer-product interaction in the new product development life cycle strongly influences the success of a product in the marketplace. B2P Limited is a New Zealand biotechnology start-up ...
